The INKEY List Launches the World’s First Skin Hydrating Billboard

The INKEY List, award-winning affordable skincare brand driven by knowledge, has announced its latest pop-up billboard - spotlighting skin hydration and featuring an immersive tap experience.

The Hydration Tap out-of-home pop-up celebrates The INKEY List’s new Hydration campaign following the results of a recent consumer survey where 91% of people are said to have dehydrated skin.

The pop-up will take place on the junction of Quaker Street & Braithwaite Street, Shoreditch, on the 9th of December. From 9am - 10:30am the space will be exclusively revealed, providing a content capture moment. Members of the public will be able to visit the billboard from 12pm - 5pm.

Through the campaign, The INKEY List are raising awareness of the importance of hydration as the foundation of skin health. With the AskINKEY team on site, guests will be able to have their skin’s hydration levels tested using a device. Once their hydration level is confirmed, the visitor can enjoy an interactive experience at the billboard by pressing a button to active the tap which will release a free Hyaluronic Acid Serum (30ml).

A select number of lucky guests will also have the opportunity to win a special token, allowing them to claim a free skincare routine based on their results from the INKEY’s skincare quiz. Guests can also enjoy an exclusive sneak peek and sample trial of the newest INKEY product - which launches in January.

Between the 8th and 15th December, a 17-sheet billboard will be present in the area alongside the main immersive experience.

 The Hydrating Billboard is located at 1 Quaker Street, London E1 6SZ, Nearest station is Shoreditch High Street.