Benefit Cosmetic's "Bold Is Beautiful" Campaign Raises £2 Million in the UK

Benefit, UK’s #1 Prestige Brow Brand, proudly announces the remarkable achievements of its annual Bold is Beautiful philanthropy programme, having successfully met its pledge to raise £2M for longstanding charity partners, Look Good Feel Better & Refuge.

Since the inception of the Bold is Beautiful philanthropy programme in 2015, Benefit UK & Ireland has steadfastly committed to donate £5 / €5 from every brow wax to its chosen charity partners. This support translates into workshops, safe houses, and refuges that empower women and children through education, mentorship, wellness wokshops, financial self-sufficiency, and a robust network of support. These efforts aid women overcoming physical effects of cancer and provide essential resources for women and children affected by domestic abuse, helping them to rebuild their lives free from violence and fear.

The Bold is Beautiful philanthropy programme fosters a strong community of women supporting women. From various crowdfunding efforts from Benefit’s internal team’s, from charitable donations from silent auctions, , car washes, brow services, brow marches and marathons to counter and services donations from customers, this initiative raises vital funds that support and rebuild women’s lives.

Fundraising to date, Benefit met a significant milestone of raising c.£2m in the UK & Ireland alone, contributing to over $26.6M raised globally to support women and children.

‘‘Bold is Beautiful goes beyond the beauty counter, and the impact of our work can be seen in the countless lives of women and children who have been positively affected by our efforts. It’s important to continue to raise awareness and inspire as many people as possible to get involved. Our brow waxes support our longstanding charity partners, Look Good Feel Better and Refuge. Every brow wax booked in May will help make an impact within our local communities, enabling women and girls to feel empowered and providing the care and support for those in need. Through Bold is Beautiful, we have built a strong community of women, and men helping women, and fundraising and supporting each other, that is something I am proud of.’ comments Sarah Harbon, General Manager, Benefit Cosmetics UK & Ireland

You can shop Benefit Cosmetics at Benefit Cosmetics.