Phorest Launches New Video Ad Feature in Phorest Ads Manager

Phorest, a leader in salon software solutions has announced a groundbreaking update to its Phorest Ads Manager: the ability to create video ads on Instagram, including Stories and Reels.

In the age of social media, standing out is essential. Phorest Ads Manager now enables salons to capture the essence of their brand through captivating video content.

“Video ads are critical in social media advertising, promising higher engagement rates and a stronger connection with audiences. This medium allows salons to showcase their work, environment, and team spirit in a format that users love and engage with the most,” explains Edyta Laveryd, Phorest Senior Product Manager.

Phorest Ads Manager, that launched in 2023, has already demonstrated remarkable success for its customers. UK salons see an average of 161 existing client bookings worth £5,872.36 per campaign, with an average campaign budget of £128.14 over 11 days, translating to an impressive 45 times return on ad spend. Campaigns targeting new clients see an average of 10 bookings worth £334.26 per campaign, with an average budget of £93.20 over 9 days, earning back twice what was spent. If new clients return three times, their value jumps to £1,002.78, and if they return five times, it soars to £1,671.30.

“Launching high-impact advertising campaigns is seamless with Phorest Ads Manager's user-friendly interface. Hundreds of customisable templates are at your fingertips, designed by marketing experts to grab attention and drive client action. The intuitive targeting options ensure your message reaches the right audience, leveraging your unique client data for precision marketing. Crafting captivating captions for Instagram and Facebook ads on Phorest Ads Manager is effortless with a selection of pre-written, AI-inspired captions. This streamlines your process, freeing up your creative time to concentrate where your business and team need you,” continues Edyta. 

Additionally, Phorest’s comprehensive reporting allows you to track your success in real time. Monitor reach, impressions, click rates, and most importantly, bookings. This instant feedback allows salon owners to refine their strategies, getting the most out of every penny spent.

Unlock the potential of video ads with Phorest and watch your salon thrive on Instagram and Facebook. With Phorest Ads Manager, the power of video is at your command—turn posts into bookings, content into revenue, and scrolling into engagement.