Benefit Unveils Club Bounce Pop-Up
Benefit Cosmetics has officially opened Club Bounce, a dynamic basketball-inspired pop-up experience in central London, celebrating the launch of its latest innovation, BADgal Bounce Mascara. Taking place at Noho Studios, 46 Great Titchfield Street, W1W 7QA, the interactive activation merges sport and beauty, offering visitors a fun, immersive way to explore Benefit’s newest mascara.
Club Bounce invites guests to test their skills on a pink basketball court, capture the perfect shot at the trampoline selfie zone, and explore a hall of fame installation showcasing Benefit’s impact on the prestige beauty sector. Attendees can also receive personalized mascara fittings from beauty experts and shop limited-edition Benefit merchandise, available exclusively at the pop-up.
The pop-up is free to attend, running on the following dates:
28 February 2025 – 10AM to 5PM
1 March 2025 – 10AM to 5:30PM
2 March 2025 – 10AM to 5:30PM
The highlight of Club Bounce is the BADgal Bounce Mascara, designed to deliver full, fluffy, and lifted lashes. Featuring a hybrid brush with fibre bristles and a precision comb, the formula promises +242% more volume, ensuring clump-free, high-impact lashes. Enriched with provitamin B5 and castor seed oil, it also provides conditioning benefits.
Since its 1 February 2025 launch, the mascara has already amassed over 2,434 customer reviews, with more than 1,543 five-star ratings.
Holding a 17% market share in the UK’s prestige mascara sector, Benefit continues to dominate the category. Its BADgal BANG! Mascara remains the best-selling prestige mascara in the UK, contributing to a 3.5% year-on-year increase in sales. Mascara and related lash services now account for 22% of Benefit’s total UK revenue.
In addition to Club Bounce, Benefit is rolling out nationwide pop-ups to bring the launch to beauty lovers across the UK. A hot air balloon-inspired activation has landed at Westfield London, Manchester’s Trafford Centre, and Bluewater, offering shoppers an interactive way to experience BADgal Bounce alongside Benefit’s best-selling mascaras.
With its blend of playfulness, performance, and prestige, Club Bounce cements Benefit’s reputation as a leader in experiential beauty marketing, ensuring that BADgal Bounce Mascara makes a high-energy debut
