Huda Beauty to Launch at Beauty Bay

Huda Beauty has announced its launch on Beauty Bay, the leading online beauty destination for beauty lovers, making its products more accessible than ever for their global community.

From cult-favorites like the Easy Bake Loose Baking & Setting Powder, to new essentials, like the award-winning Easy Blur Natural Airbrush Foundation, beauty lovers will be able to shop the full Easy Routine and discover new makeup must-haves on the platform.

“I’m beyond excited to be joining the BEAUTY BAY family! We’re always looking for the right partners who are pushing boundaries, and BEAUTY BAY has truly redefined the online beauty experience. This collaboration is the perfect way to start what’s going to be an amazing year for Huda Beauty. Keep an eye out - big things are coming!” - Huda Kattan, Founder and CEO of Huda Beauty

Founded by Huda Kattan, the brand believes that beauty is self-made, pushing the boundaries of innovation to create iconic formulas that help make glam easy.

Self-Made. Founded by leading beauty authority, Huda Kattan, in 2013, the brand has evolved to become a globally renowned beauty movement that challenges conventional standards and empowers beauty lovers worldwide. Known for inspiring transparency within the industry & creating iconic, innovative & cult-favourite products, such as the ICONIC Easy Routine - Easy Primer, Easy Blur & Easy Bake Setting Powder - the brand makes beauty accessible and fun for all. Driven by their community, Huda Beauty encourages a celebration of individuality and self-expression that goes beyond just make-up.