EviDenS de Beauté moves into The White Hall in Harrods

After a successful presence over the years on the Hair & Beauty 5th Floor at Harrods Knightsbridge, luxury beauty brand, EviDenS de Beauté is bringing its Japanese Technology and French Elegance at the heart of the prestigious Beauty Halls, located on the Ground Floor. EviDenS de Beauté and Harrods have a beautiful and exclusive partnership.

EviDenS de Beauté is an haute-cosmetics house that combines high-tech beauty secrets from Japan with the ultimate in French refinement. True to the age-old Japanese philosophy of Kaizen, the perpetual quest for perfection—EviDenS de Beauté selects the highest quality active ingredients and develops powerful complexes.

In the same spirit, the new permanent counter is set to engage high-end consumers with the luxurious EviDenS de Beauté new Retail Experience concept. The new counter has been inspired by the Kaizen philosophy in order to display the Sahos in the best manner to provide a memorable customer experience. At EviDenS de Beauté, we do not talk about “ritual” but “Saho” (さほ), a word meaning “ceremony” in Japanese, this skin-revitalizing, beauty-enhancing ceremony involves multiple layers of skincare, offering limitless possibilities for radiant skin. The navy blue ink lacquering is part of the whole new retail design identity mixed with a beautiful satin gold brass colour that put into light the elegance and the French aristocratic origins of the founder, Charles-Edouard Barthes with the family emblems enhanced by the coat of arms on the counter.

This new, elevated beauty experience includes a personal consultation table, dedicated zones for key ranges, and educational areas focusing on the brand’s love story. Art of Saho philosophy, and its skincare technology. The whole counter has been produced with 97% recycled materials. The red lacquering display presenting the Extreme collection is unique with the brass clock working in reverse to express the perfect Saho of “The Art of Mastering Time”.

“It is with immense pride that we celebrate together the opening of our new EviDenS de Beauté counter in The White Hall. Since our early days together with Harrods in 2011, we have shared a common vision: to provide our customers with the very best in beauty. I am so proud of the brand and everyone that has been working in the company. It is a dream made possible by everyone.” comments Charles-Edouard Barthes, Founder of EviDenS de Beauté

In exciting news, EviDenS de Beauté has created a Jumbo version of The Special Mask, the brand iconic best-selling product, to celebrate Harrod’s 175th anniversary. Mid-November, customers who purchase The Special Mask Jumbo, will receive the product wrapped in an exclusive EviDenS de Beauté x Harrod’s Furoshiki, this very traditional Japanese way of wrapping.