LYMA Launches Industry-First: Supplement Ingredients Checker Tool
Leading supplement brand LYMA has launched the new LYMA Index - an innovative tool designed to help customers demystify the supplement industry by revealing the ingredients and the proven doses consumers should take.
In the race to feel and look good, the new year is synonymous with health kicks and supplement regimes, a category that is no stranger to fads and gimmicks. In fact, Professor Paul Clayton, a clinical pharmacologist and former advisor to the government says the majority of supplements sold are so poorly designed that they 'cannot be effective'.
But navigating the overwhelming world of supplements just got easier. Whether you're looking to boost energy, improve immunity, or enhance overall well-being, the LYMA Index will recommend the best ingredients that are ‘Powerful. Like You’ and the dose you need to take, eliminating guesswork, ensuring proven results and ultimately that the customer is getting what they pay for.
LYMA Founder, Lucy Goff comments, “For too long the world of supplements and multi vitamins have been ambiguous but the truth is powerful, and we want to help customers make informed decisions. The new year signals a time when people will buy into false hopes and promises and rather than spending a lot of money on things that don’t work or hours trawling through the internet to find what does, we’ve created the LYMA Index to help customers navigate the ever-growing category.”
80% of the US population are long-term supplement consumers and over 20 million in the UK take them every single day*** and yet, many of the supplements sold today aren’t formulated to deliver benefits.
It was this revelation that led to the creation of the LYMA Supplement. After a personal health struggle, LYMA founder Lucy Goff met Professor Clayton who showed her that many of the supplements sold today aren’t formulated to deliver benefits beyond that of a healthy, balanced diet. Instead, he introduced her to a protocol using peer-reviewed, patented ingredients, each dosed at active levels, had a rigorous sourcing procedure, and were formulated in a way that enabled the body to actually absorb them.
The LYMA Supplement launched in 2018 and is exclusively formulated with patented, peer-reviewed ingredients, each included at the dose proven to work in medical studies. That's why with the LYMA Supplement you don't have to hope it will work; you know it does.
These two key parameters are used within the LYMA Index to help customers identify effective supplements:
Patented and peer-reviewed ingredients: Peer-reviewed ingredients are shown in preclinical and clinical trials to work. Patented compounds or extracts are backed by considerable investment and characterise molecules in a way no one has before.
The correct dosage: you wouldn’t take a half dose of paracetamol and expect it to get rid of pain and yet, people take a fraction of a supplement ingredient and hope it works. The LYMA index will show you what dose you need to take.
Find the index here.
