Olivia Rodrigo Joins Lancôme as Global Brand Ambassador

Lancôme has appointed American singer-songwriter and actress Olivia Rodrigo as its newest global brand ambassador. At 21, Rodrigo joins a distinguished roster of Lancôme ambassadors, including Julia Roberts, Zendaya, and Emma Chamberlain.

Françoise Lehmann, Lancôme International Brand President, expressed enthusiasm about the collaboration, stating, "We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does."

Rodrigo, known for chart-topping hits like "Drivers License" and "Good 4 U," has garnered significant acclaim in the music industry, including three Grammy Awards. Her recent album, "GUTS," released in 2023, achieved over 4.1 billion streams on Spotify and was followed by a sold-out 95-date arena tour.

In her new role, Rodrigo will spearhead campaigns for Lancôme's iconic products, including the L’Absolu Rouge lipstick collection. Her inaugural campaign features her showcasing the brand's latest lipstick shades, emphasizing bold makeup looks that align with her personal style.

Rodrigo's appointment reflects Lancôme's strategy to connect with a younger, diverse audience, leveraging her influence to promote the brand's values of individuality and inner beauty. This partnership is anticipated to enhance Lancôme's presence in the global beauty market, resonating with consumers across various demographics.

This collaboration marks a significant milestone in Rodrigo's career, bridging her impact in both the music and beauty industries. As she embarks on this new venture, industry observers will be keen to see how her involvement influences Lancôme's brand perception and market reach.