NARS Reveals Ciara, Pom Klementieff, and Camila Morrone as Brand Ambassadors

It all began with 12 lipsticks in 1994. Now, 30 years later, NARS debuts Explicit Lipstick. Unmistakably luxurious, refillable, and ahead-of-the-curve in colour, Explicit Lipstick pays homage to the formula that started it all, optimized for today's generation. This campaign marks a significant milestone for the brand, unveiling the Global Ambassadors, Ciara, Pom Klementieff, and Camila Morrone – three modern-day provocateurs embraced by NARS for the first time, heralding an era of sophistication and unconventional beauty.

“For me, it’s always been lipstick. I started with 12 uncompromising colours to give women confidence, and we’re still rewriting all the beauty rules today. Here’s to thirty years, and the Explicit content that’s still to come” comments François Nars, Founder & Creative Director.

Each Explicit Global Ambassador embodies François Nars’ thirty-year commitment to rule-breaking, character-building beauty: Ciara, the captivating performer; Pom, the thrill-seeking rebel; Camila, the style chameleon. They are three parts of the same whole—an expression that evokes classic glamour and polished confidence with an uncanny ability to incite seduction. Luscious, unashamed, intentional.

The Global Ambassadors

Ciara

Artist. Entrepreneur. Mother. Icon. Ciara has been captivating audiences with her bold performances since her debut in the music scene, electrifying stages with her powerful energy.

Pom Klementieff

Blockbuster leading actress, Pom Klementieff paints a character-filled portrait with every risk she takes, whether it’s portraying a cowgirl, skydiving, or performing cinematic action sequences 

Camila Morrone

With her captivating presence and unwavering talent, Camila Morrone emerges as a modern-day powerhouse, seamlessly blending camera-ready charm with big-screen integrity.

With the announcement of the three global ambassadors comes the announcement of NARS’ most luxurious lip launch yet an undeniable—and refillable—ahead-of-the-curve colour, thirty years in the making. A new, precision-tip bullet glides on for sculpted sophistication with a single swipe, while Rosehip Seed Oil and Hyaluronic Acid spiked Luxe Comfort Complex hugs lips for lightweight, medium-to-full creamy coverage in 36 fearless shades. Inspired by the formula that started it all, optimized for the now generation.