Trinny Woodall Takes on Dragons Den

Fashion and beauty entrepreneur Trinny Woodall made a notable appearance as a guest investor on the BBC's Dragons' Den on January 30, 2025. Renowned for her transformation from television presenter to successful businesswoman, Woodall brought her extensive experience to the Den, evaluating pitches from aspiring entrepreneurs.

Woodall first gained prominence in the late 1990s with the fashion advice column "Ready to Wear" in The Daily Telegraph, co-authored with Susannah Constantine. The duo transitioned to television with the hit show "What Not to Wear," solidifying their status as fashion authorities. In 2017, Woodall founded Trinny London, a beauty brand celebrated for its innovative, stackable makeup products and personalized skincare solutions. The brand has achieved significant success, with a valuation of £180 million as of 2024.

During her guest appearance, Woodall evaluated several pitches, ultimately investing in The Seep Company, an eco-friendly household products brand founded by Laura Harnett. Harnett secured a £50,000 investment in exchange for a 4% equity stake, with Woodall and fellow Dragon Deborah Meaden jointly backing the venture.

Reflecting on her experience in the Den, Woodall emphasized the value of her entrepreneurial journey, stating that it provided valuable insights during her time on the show. Trinny Woodall's participation as a guest Dragon underscores her commitment to fostering innovation and supporting emerging businesses. Her investment choices and insights reflect her keen understanding of market trends and dedication to sustainable and impactful enterprises.