How to Create the Perfect Treatment Menu

When creating a spa or salon treatment menu, how many choices should there be? Taking the time to write the perfect treatment menu can help put you in the best position to maximize your business and sales.

Define Your Target

Have in mind who your key target audience is for treatments, if you’re seeking a holistic client, your treatment menu will be different than that of an aesthetic clinic, and honing into one type of specialty will help you stand out from the crowd. Likewise, a treatment menu made in mind with 60 year old women will hold different content than if the target audience is young men.

Don’t Overload Your Potential Clients with Options

Research carried out by Tribe517 and supported by a study in the journal, Natural Human Behavior, reveals that the optimal number of alternatives for effective decision-making is somewhere between 8 and 15. 

Claire Caddick, founder of Tribe517, the UK’s natural and sustainable artisan treatment brand says “Spa and salon treatment menus have been getting smaller but it’s important that we still give clients choice.  According to human behaviour experts, giving someone sufficient choice results in them feeling more confident and satisfied.  People only become indecisive when there are too few or too many choices.”

Update and Innovate

Research into treatment menus also shows that regularly updating the menu to keep it fresh is also important for returning clients as according to psychologists, new experiences have been shown to benefit our wellbeing and happiness.

Quirky and on trend treatment names which stand out as being different and offering an element of surprise tend to sell best with those incorporating mindful touches or working on the client’s cognitive wellness, becoming increasingly popular.  Tribe517 also revealed that taking the therapist’s wellbeing into account when bringing on a new treatment has become essential for both the satisfaction of the client and for retaining staff.

The Design

Making your treatment menu easy to navigate is paramount to ensuring clients won’t feel overwhelmed. Creating categories helps break down the information, and clear design will ensure that key information such as price of treatment description are esy to read and understand.