Offer Your Clients Personalised Skincare Prescriptions through Harley

Harley, a new technology platform and product retail service for the dermatology industry has launched to help practitioners provide personalised and convenient product purchasing experience for customers, whilst driving increased revenue for clinical practitioners.

Over the past couple of years, there are two trends that have risen dramatically – personalised skincare regimens and the use of Cosmeceuticals by consumers after professional consultations. Harley markets on both of these ideas by helping the practitioner set up professional skincare routines that arrive straight to the customer’s home.

So how exactly does it work?

Each practitioner has access on their Harley account to the brands they wish to work with – with the ability to add more brands in the future hassle-free. During a consultation – whether online or face to face, they can decide on brands and products for their customer. Harley knows that their wide array of products can be overwhelming, so their system is optimised to help the practitioner find the ideal products through filling out a short survey covering the patient’s skin colour, goals and concerns which immediately narrows the product offering to that which is exactly right for your customer.

The software is ideal for practitioners who don't wish to stock and invest in products, thus meaning Harley can encourage their business development. It’s estimated that the profit opportunity per year generated through the use of Harley is between £150-300k for a mid-sized clinic. Furthermore, there is no charge for the use of the platform as Harley instead takes a very fair percentage of profit.

As the products are recommended to the customer, the whole process takes approximately one minute per customer. The customer is then sent their Personalised Skincare Plan which they can purchase or amend and which breakdowns on their total and monthly spending as well as descriptions of the products.

The products are shipped directly to the customer’s doorstep by Harley within 1-2 days meaning Harley takes care of all the logistics. This can include prescription products. To reinforce the customisation aspect of the client’s routine, Harley sends the products in instagrammable tote bags, an eco-friendly, personalised box, often with product samples that are also personalised to the customer’s skin, and a personal note from their skincare specialist. This encourages patient compliance which means better outcomes for the patient and more income for the practitioner. A virtuous cycle.

Once the order is complete, the customer can access their Harley account any time to view product instructions, their past orders, contact Harley and even replenish their prescribed product, all from the comfort of their home or on the go, increasing customer loyalty and making products more accessible – regardless of if their practitioner is on holiday, fully booked with clients or asleep.

Being part of the Harley community is a premium experience that helps consumers attain and maintain healthy skin, whilst also avoiding the purchase of counterfeit cosmeceutical products online or the need to physically go back into the clinic to repurchase products.

 Charmaine Chow, founder of the technology platform, has commented on why the software provides an unparalleled service for consumers by saying;

“Consumers are transacting more and more online as younger people who have grown up with the internet are becoming a bigger proportion of the UK’s adult population. This trend will impact physical skincare products as much as it does professional advice, both of which underpin the aesthetic dermatology industry. Harley's technology empowers skincare practitioners to benefit from this very megatrend of digitalisation. We are launching first in the UK, and soon internationally.”

Harley is the ideal interplay between technological efficiency and a luxurious human touch.