Hydrafacial Launches Verified Provider Programme

Hydrafacial, the global leader in advanced skincare solutions, has announced its Verified Provider Programme. This new initiative has been created to guide consumers towards Verified Providers, ones that uphold the integrity of the Hydrafacial brand, ensuring that consumers receive genuine treatments that utilise over 60 patents on technology and scientifically proven solutions that are all delivered by Hydrafacial-trained professionals.

The Verified Provider Programme is a direct response to the growing demand from providers seeking to distinguish themselves in a competitive aesthetic market, especially as the brand have seen a surge in copycat or even outright counterfeit devices and treatments across the board over the past few years. This has caused confusion with both providers and consumers, and compromised the overall quality of care that authentic brands pride themselves on. Hydrafacial are committed to protecting consumer skin and safeguarding trust. The programme identifies and certifies clinics that not only use authentic Hydrafacial

technology, but also follow the brand’s rigorous standards.

To be involved, providers must meet strict criteria, not only performing Hydrafacial treatments with an authorised device, but also offering Hydrafacial personalisation with add-on boosters, a key differentiator for the brand. In addition, they must follow official Hydrafacial treatment protocols and be up to date in their training. By recognising those who adhere to the highest standard of quality and service, Hydrafacial are reinforcing the trust and loyalty that is the foundation of their professional network. Consumers can look for the blue tick badge in clinic and online and visit the Find a Provider page to ensure they are booking a certified Hydrafacial treatment. The Find a Provider page is the only repository of clinics guaranteed to be Verified Hydrafacial Providers. Alongside this, Hydrafacial is heavily investing in marketing and legal actions to protect its brand, ensure patient safety, and support its authentic, trade-only providers.

There are over 1,300 Hydrafacial partners available across the UK & Ireland. Discover them here: hydrafacial.co.uk/find-a-provider