Lick & MAC Introduce Limited-edition Paint: MAC Black 40

Lick and M·A·C have come together in a bold new collaboration to announce the launch of M·A·C Black 40 - a limited edition paint which celebrates black as the ultimate colour for self-expression.

For 40 years, M·A·C has empowered people to express themselves through makeup and colour, now they have joined forces with Lick to reframe an historically daunting colour in both beauty and interiors as inspiring and accessible. M·A·C Black 40 is a rich, matt jet black which is versatile and timeless - the one colour that fits all.

Black is widely regarded as the colour of rebelliousness and nonconformity, and is commonly associated with words such as ‘brave’, ‘bold’ and ‘daring’; this campaign challenges this sentiment, through four characters with very different personalities and styles, using black in ways that showcases their individuality and unique style.

Dom Skinner, Director of Make-up Artistry at M·A·C said: “Celebrating M·A·C’s 40th year with Lick has been an honour, as black is at the heart of M·A·C’s DNA. What has been the most exciting part of this collaboration with Lick has been exploring the versatility of black. Showing how it can be harnessed in multiple ways from fierce rebellion to clean minimalist, from a simple sheer sweep to dynamic overdrawn intensity, black can go from cool to chic and proves why it’s a must for any trendsetter.”

Whether used as a dominant colour on your walls or as an accent colour on your woodwork, M·A·C Black 40 is the perfect choice for creating bold and timeless spaces. This elegant and empowering black pairs seamlessly with Lick White 02 for a high-contrast monochromatic look or Lick White 05 for a softer, neutral scheme. M·A·C Black 40 is the new go-to for interiors lovers and beauty enthusiasts alike to celebrate and elevate their style identity.

Tash Bradley, Director of Interior Design and Colour Psychologist at Lick said: “I've always been fascinated by the unique role black plays in our lives. In fashion, it represents elegance and sophistication, however, in the world of interiors, many view black as a colour that requires a level of bravery and boldness to decorate with. We are challenging that perception, showing that M·A·C Black 40 is the colour that everyone can have in their homes. It’s the most versatile colour, it adds dimension and contrast to any room and will effortlessly accent your furniture and decor, whatever your style. This rich, matt hue also absorbs all natural light, so if you've got a room that lacks sunlight, such as a bedroom or small space, lean into that by colour drenching your space to create a calming and cocooning effect.”

Developed through Lick’s industry-leading formulation process, M·A·C Black 40 has unrivalled depth of colour and is made with the highest-quality pigments. This limited edition hue is inspired by M·A·C’s iconic branding and the new M·A·Cximal Silky Matte Lipstick in the shade ‘Caviar’.

For minimalists and maximalists alike, M·A·C Black 40 is the one colour that fits all.