Trevor Sorbie Launches 1979 Campaign

To mark the celebration of 45 remarkable years, Trevor Sorbie has launched its latest campaign, 1979. 

Drawing inspiration from key milestones in Trevor Sorbie’s history, the 1979 collection introduces a series of timeless looks designed to inspire both salon guests and the wider industry. These curated styles and colours  redefine and strengthen the connection to the legacy that began in Covent Garden.

Founded by the iconic Trevor Sorbie, the brand has become synonymous with groundbreaking creative styles and techniques. Trevor Sorbie has mentored a series of celebrated Artistic Directors, including Eugene Souleiman, Antoinette Beenders, Sally Brooks, Angelo Seminara, and Tom Connell. His innovative creations have changed the shape of hairdressing forever.

One of Trevor’s most iconic creations, ‘The Wedge’ (1974), also celebrates its 50-year anniversary this year. ‘The Wedge’ was the first hairdressing picture to be published as a double-page spread in Vogue magazine.

Another landmark creation for Trevor was ‘The Scrunch’ (1979), which also celebrates 45 years. It introduced a new method of drying hair that revolutionised salon processes. Trevor’s legacy extends beyond his creations to his vigorous ‘vardering’ training process. This ensures that every stylist and colour technician at Trevor Sorbie upholds the highest standards of authenticity and passion within the salon day-to-day.

“1979” encapsulates a perfect fusion of influences, combining the heritage of Trevor Sorbie’s pioneering days with the cutting-edge techniques of modern hairdressing. The campaign highlights transformative moments such as the creation of the iconic Wolfman hairstyle, showcasing the brand’s rich history of innovation.

Today Trevor Sorbie offers a wide range of services including cuts, treatments, and educational courses, through the official Trevor Sorbie website.